Warm-up
5 minNudges and choice
Answer each question with 2–3 sentences.
- Do you think small design choices change what people do?
- Have you ever kept a default setting without changing it?
- Should governments guide people's choices?
- What is the best way to encourage healthy habits?
- Do you like it when apps remind you to do things?
- Where is the line between help and manipulation?
Words and phrases
12 minNew words
Read each word and the example. Then say a sentence about choices.
Which word?
Choose the word that fits.
- A small change in how choices are presented, which guides people without forcing them, is a .
- People tend to accept whatever the option is on a form.
- Critics call it when the state decides what is best for citizens.
- Supporters of free choice value personal .
- For a nudge to be ethical, it should be , so that people know how it works.
- Companies offer a bonus as an to work harder.
- Many people stay with the same bank out of , not loyalty.
- The nudge worked: there was clear that participation rose.
Opposites and pairs
Choose the right answer, then press Check answers.
- a nudge is a small
- a default is the option that applies
- autonomy = the freedom to make your own
- transparent = open and easy to
- inertia = a tendency to do
- to manipulate = to control someone in a
Useful phrases
Use these phrases to build and defend an argument.
- Rather than banning it,...Замість того, щоб забороняти,...Rather than banning it, governments can nudge people.
- Not only does it..., but it also...Це не лише..., а й...Not only does it save money, but it also protects health.
- Were the choice hidden,...Якби вибір був прихований,...Were the choice hidden, people would feel tricked.
- Much as I like..., I worry that...Хоч як мені подобається..., я хвилююся, що...Much as I like the idea, I worry that it is manipulative.
- Never had I realised how...Ніколи раніше я не усвідомлював, наскільки...Never had I realised how much design affects me.
- It does seem that...Справді здається, що...It does seem that defaults are powerful.
- So powerful is the default that...Варіант за замовчуванням такий потужний, що...So powerful is the default that few people change it.
- Be that as it may,...Хай там як,...Be that as it may, people should know about it.
Read and react
8 minNudges and choice
Read the text. Hover over the dotted words for help.
Can a small nudge change our choices?
Can a small nudge change our choices? Imagine a cafeteria that puts fruit at eye level and cakes at the back. Nothing is forbidden, and the prices are the same, yet people may well choose differently. This is a "nudge", a term popularised by the economist Richard Thaler and the legal scholar Cass Sunstein in their 2008 book. Thaler was awarded the Nobel prize in economics in 2017 for his work on behavioural economics.
A key idea is the default. Because of inertia, many people simply accept whatever option is already chosen. Researchers often point to organ donation: in countries where people are donors unless they opt out, consent rates tend to be much higher than in countries where people must opt in. Much as other factors also matter, the default seems to play a large role.
Another example comes from pensions. In the United Kingdom, automatic enrolment in workplace pensions began in 2012, and participation rose sharply. Workers could still leave, but few did. A more playful example, often cited, is the fly painted in the men's urinals at Amsterdam's Schiphol airport, which is said to have reduced mess.
Yet nudges are controversial. Critics argue that they are a form of paternalism, in which the state decides what is best. Not only can nudges reduce autonomy, but they can also be used to manipulate people without their knowledge. Supporters answer that choices must be presented in some way anyway, and that a transparent nudge leaves freedom intact. Were the nudge hidden, they admit, people would be right to feel tricked.
So can a small nudge change our choices? The evidence suggests it often can. The harder question is who should be allowed to use it, and how openly.
Would you accept a nudge that was good for you?
True or false?
- A nudge forbids certain choices.
- Thaler was awarded the Nobel prize in economics in 2017.
- The text says consent rates tend to be higher where people must opt out.
- Critics say nudges may reduce autonomy.
- The text says nobody has ever been nudged without knowing it.
What do you think?
- Is a nudge more acceptable if it is transparent?
- Who should be allowed to design our choices?
- Which default would you change if you could?
- Is a nudge better than a rule?
Grammar for speaking
10 minGrammar for speaking
Review: inversion, emphasis and conditionals
Use inversion after negative adverbials (Never had..., Rarely do..., Not only did...), emphatic do / did and so… that / such… that, and inversion in conditionals (Were I to..., Had they..., Should you...).
Never had I realised how much design affects me. Not only does it save money, but it also protects health. I did notice the default. So powerful is the default that few people change it. Were the choice hidden, people would feel tricked.
Review: concession and building an argument
Concede first with much as, however, granted, admittedly or be that as it may, then give your own view. Do not use but after much as.
Much as I like the idea, I worry that it is manipulative. However useful it is, people should know about it. Granted, it works. Be that as it may, it must be transparent.
Block 2 review
Use the grammar from this block.
inversion after negative adverbials (L6) · emphatic do / did, so… that, such… that (L7) · inversion in conditionals (L8) · concession: much as, however, granted (L9)
Common mistakes: review the block. Never had I seen… (not Never I had seen), I did like (not did liked), Were I to… (not If were I), Much as I like it (not Much I like it). ✗ Rarely we see this → Rarely do we see this. ✗ It was so a good plan → It was such a good plan. ✗ Should you will need → Should you need.
Choose the right form
- Never how much design affects me.
- Rarely the default.
- Not only money, but it also protects health.
- It was nudge that nobody noticed.
- the default that few people change it.
- hidden, people would feel tricked.
- I like the idea, I worry that it is manipulative.
- people should know about it.
Fix the mistake
Each sentence has one mistake. Type the correct words.
- Rarely we notice the default. →
- Not only it saves money, but it also protects health. →
- It was so a clever nudge that nobody noticed. →
- If were the choice hidden, people would feel tricked. →
- Much I like the idea, I worry that it is manipulative. →
- He do know the nudge exists. →
Talk about it
Answer in detail. Use the grammar of Block 2.
- Which nudge would you accept, and which would you refuse?
- Never had you thought about defaults before. Which ones affect you most?
- Much as nudges can help, where would you draw the line?
- Were you the choice architect for a school, what would you change?
- Not only do nudges help people, but they can also harm them. Do you agree?
- However useful a nudge is, should it always be transparent?
Three views and a final talk
8 minThree views on nudges
Three people discuss nudges. Compare them. Who is the most positive? Who is the most worried? Whose view is closest to yours?
Dr Lang, 50
- Is a behavioural economist
- Says nudges are cheap and effective
- Believes they must be transparent
- Admits that evidence varies
Pablo, 36
- Works for a government
- Designs public forms
- Says defaults help people save
- Does worry about trust
Mira, 29
- Is a privacy campaigner
- Says nudges can manipulate
- Defends personal autonomy
- Wants hidden nudges banned
Final talk of Block 2: power and persuasion
This is the final speaking task of Block 2. Your teacher will time you.
- Plan for one minute, then speak for two minutes.
- Part 1: say whether a nudge is helpful or manipulative (use a concession form).
- Part 2: give an example from your own life and use one inversion.
- Part 3: use a conditional inversion and an emphatic structure to state your final view.
Personal questions
10 minPart I: Me
- Do you keep default settings on your phone?
- Have you ever bought more because of a clever design?
- What helps you build good habits?
- Do you like reminders and notifications?
- Which choices do you make out of habit?
- Would you accept a nudge to eat healthier food?
- Do you read the small print?
- How much willpower do you have in the evening?
Part II: Other people
- Who in your family never changes default settings?
- Who nudges you to be healthier?
- Who in your life is good at persuading gently?
- Who decides what food is served at your work or school?
- Who do you trust to design public services?
- Who has changed a habit of yours?
Part III: A bit deeper
- Is a nudge a form of manipulation?
- Should governments use nudges?
- Is it better to ban something or to nudge people away from it?
- Should every nudge be explained to the public?
- Do nudges treat people like children?
Roleplay
12 minPresenting a nudge to a council
Adviser
You present a nudge idea to a city council (your teacher):- describe the problem
- explain your nudge
- say why it respects freedom
- answer a worry
Councillor
Says things like:- What is the problem?
- How would it work?
- Is it fair?
- What if it fails?
Final discussion for Block 2
Speaker
You are in a discussion group (your teacher). Talk about power and persuasion:- say what makes speeches and adverts persuasive
- discuss leadership and conformity
- give a view on nudges
- summarise your view
Group member
Says things like:- What makes persuasion work?
- Do leaders matter?
- Is conformity a problem?
- Are nudges acceptable?
Homework
at homeYour homework score
Do all four exercises, then press Check all homework. Correct answers will appear next to your mistakes.
Complete with a word
- A small change in how choices are presented, which guides people without forcing them, is a .
- People tend to accept whatever the option is on a form.
- Critics call it when the state decides what is best for citizens.
- Supporters of free choice value personal .
- For a nudge to be ethical, it should be , so that people know how it works.
- Companies offer a bonus as an to work harder.
- Many people stay with the same bank out of , not loyalty.
- The nudge worked: there was clear that participation rose.
Block 2 review: choose the correct form
- Never such a clever design.
- Rarely the small print.
- Not only , but it also saved money.
- It was idea that everyone copied it.
- the manager, I would change the default.
- known, we would have objected.
- I like it, I have doubts.
- it should be open.
Correct or incorrect? (Block 2 review)
Decide if each sentence is grammatically correct.
- Never had I realised how much design affects me.
- Never I had realised how much design affects me.
- Not only does it save money, but it also protects health.
- Not only it saves money, but it also protects health.
- Were the choice hidden, people would feel tricked.
- If were the choice hidden, people would feel tricked.
- Much as I like the idea, I worry that it is manipulative.
Match the two halves
- Rather than banning it,
- Not only does it save money,
- Were the choice hidden,
- Much as I like the idea,
- Never had I realised
- It does seem
- Be that as it may,
Finished the lesson?
Mark it as complete to keep track of your progress.