Speaking Boost · B1 · Lesson 18 of 50
Speaking Boost B1 · Block 4: Money and Shopping

Is the customer always right?

A customer whose problem is solved well can become more loyal than one who never had a problem. Learn how to complain politely and effectively, solve three real cases, and play both the customer and the manager.

1

Warm-up

5 min
1.1

Complaining

Answer and give a real example for each one.

  1. When did you last complain about something? What happened?
  2. Are you good at complaining, or do you prefer to stay quiet?
  3. Have you ever returned something you bought?
  4. Which customer service experience was the best in your life? The worst?
  5. Do you read reviews before you buy something?
  6. Have you ever written a bad review?
2

Words and phrases

10 min
2.1

New words

For each word or phrase, think of a real situation and say one sentence.

2.2

Which word?

Choose the word or phrase that fits.

  1. The shoes were too small, so I asked for a .
  2. This shirt is too big. Can I it for a smaller one?
  3. The hairdryer stopped working after two days. It was .
  4. The parcel arrived and the glass was .
  5. My laptop is still under , so the repair is free.
  6. I called but nobody answered for an hour.
  7. By law, you're return online purchases within 14 days.
  8. The waiter us — he added two extra drinks.
2.3

Word partners

Choose the right word, then press Check answers.

  1. to make a
  2. to get a full
  3. to apologise for the
  4. to leave a
  5. to be entitled
    compensation
  6. to sort
2.4

Useful phrases

Use each phrase in a short complaint you might really make.

  • I'm afraid there's a problem with...Боюся, є проблема з...I'm afraid there's a problem with this phone I bought.
  • I bought this here on... and...Я купив(-ла) це тут ... і...I bought this here last week and it's already broken.
  • It has stopped working.Воно перестало працювати.The screen has stopped working.
  • I'd like a refund / an exchange, please.Я б хотів(-ла) повернути гроші / обміняти, будь ласка.I'd like a refund, please. Here's the receipt.
  • I've already... twice.Я вже ... двічі.I've already called you twice.
  • I'm not happy with...Мене не влаштовує...I'm not happy with the quality of the repair.
  • Could I speak to the manager, please?Чи можу я поговорити з менеджером?I understand, but could I speak to the manager, please?
  • What can you do about it?Що ви можете з цим зробити?The parcel is two weeks late. What can you do about it?
3

Read and react

8 min
3.1

The service paradox

Read the article. Hover over the dotted words for help.

Is the customer always right?

"The customer is always right." The phrase is often linked to famous department store owners in the early 1900s, like Harry Gordon Selfridge in London. The idea was simple: make customers feel important and they will come back.

Today, many people who work in shops, hotels and restaurants would disagree. Customers can be rude, unfair, and sometimes just wrong. Many companies now train staff to be polite, but also to protect themselves from abusive customers.

But there is an interesting idea in business called the "service recovery paradox". Some researchers have found that a customer who has a problem, and then gets it solved quickly and kindly, can end up more loyal than a customer who never had a problem at all. A good solution shows the company really cares.

What makes a good recovery? Experts point to a few simple things: listen without interrupting, apologise sincerely, fix the problem fast, and maybe give a small extra, like a discount or a free coffee. What makes it worse? Long waiting times, being passed from one person to another, and staff who read from a script.

And what about us, the customers? The best complainers stay calm, explain clearly what happened, say what they want, and remember that the person in front of them probably didn't cause the problem.

3.2

True or false?

  1. The phrase "the customer is always right" is linked to department store owners.
  2. Everyone who works in shops agrees with the phrase.
  3. A customer with a well-solved problem can become more loyal.
  4. Long waiting times help service recovery.
  5. The best complainers stay calm and explain what they want.
3.3

What do you think?

  1. Do you agree that "the customer is always right"?
  2. Have you ever become more loyal to a company because they solved your problem well?
  3. What is the most annoying thing customer service can do?
  4. Have you ever worked with customers? What was it like?
4

Grammar for speaking

10 min
4.1

Grammar for speaking

Present Perfect for problems

For problems that exist now, news, and things done so far.

It has stopped working. The screen has cracked. I've already called twice.

Present Perfect Continuous for waiting

How long a problem has been going on.

I've been waiting for 40 minutes. It's been making a strange noise since Monday.

Past Simple for the story

When exactly it happened.

I bought it last Friday. It broke on Sunday.

Polite requests (Lesson 14): I'd like + noun / I'd like to + verb, Could you...?, Would it be possible to...? I'd like a refund. I'd like to speak to the manager. Would it be possible to exchange it?

4.2

Choose the right form

  1. My phone
    working. Can you help?
  2. I
    it here last Tuesday.
  3. I
    for my order for three weeks.
  4. I
    customer service four times.
  5. I'd like
    please.
  6. Would it be possible
    it?
  7. It
    the day after I bought it.
  8. Since Monday, the fridge
    a strange noise.
4.3

Fix the mistake

Each sentence has one mistake. Type the correct words.

  1. My laptop stopped working, can you help me now? →
  2. I wait for 30 minutes already. →
  3. I have bought it yesterday. →
  4. I'd like to a refund, please. →
  5. I have already wrote two emails. →
  6. Would it be possible exchange it? →
4.4

Talk about it

Answer in detail. Use Present Perfect for problems and Past Simple for the story.

  1. Tell the story of a product that broke or didn't work. What happened and what did you do?
  2. How long have you been waiting for something (a delivery, a repair, an answer)? What will you do?
  3. Describe a time you were overcharged.
  4. What problems have you had with online orders?
  5. Describe your best customer service experience.
  6. What would you say if your food in a restaurant was cold?
5

Complaint cases

8 min
5.1

What would you do?

For each case: what exactly is the problem? What are you entitled to? What would you say, and what would you ask for? Act out your first sentences.

Case 1

The phone

  • Bought online 3 weeks ago
  • The battery lasts only 2 hours
  • The shop says "it's normal"
  • You have the receipt
Case 2

The hotel

  • Booked a "sea view" room
  • The window looks at a car park
  • The receptionist is rude
  • You're there for 5 nights
Case 3

The restaurant

  • Waited 50 minutes for food
  • The wrong dish arrived
  • The bill includes two extra drinks
  • It's your mum's birthday dinner
5.2

The review

Speak for about a minute for each review.

  1. Think of a real place or product that disappointed you.
  2. Give your review out loud: what you bought, what went wrong, how the company reacted.
  3. How many stars would you give? Why?
  4. Now give a five-star review to a place you love.
6

Personal questions

10 min
6.1

Part I: Me

  1. Do you complain in shops and restaurants, or just never go back?
  2. Have you ever been embarrassed by someone else's complaining?
  3. Do you keep receipts and guarantees?
  4. How do you complain: in person, by phone, by email or in a review?
  5. What is the longest you've waited for customer service?
  6. Have you ever got compensation for something?
  7. What is your biggest customer service pet hate?
  8. Which company has the best customer service you know?
6.2

Part II: Other people

  1. Are Ukrainians more or less likely to complain than people in other countries?
  2. How should staff deal with rude customers?
  3. Should restaurants always give something free if there's a problem?
  4. Do online reviews help or hurt small businesses?
  5. Is it OK to return clothes after wearing them once?
  6. Should customer service be done by AI chatbots?
6.3

Part III: Thinking deeper

  1. Is the customer always right?
  2. Should companies be allowed to delete bad reviews?
  3. Is it fair to complain about a person who didn't cause the problem?
  4. Do people complain more today than before?
  5. Should there be a law that companies must answer complaints within 24 hours?
  6. Can a bad experience ever be turned into a good one?
7

Roleplay

10 min
7.1

The faulty product

You

Customer

You bought an expensive coffee machine two weeks ago. It has stopped working and leaks water everywhere. Go back to the shop:
  • explain what happened and when
  • say what you have already tried
  • ask clearly for what you want (refund or replacement)
  • stay polite but firm if they say no
Speak for at least 3 minutes in total. Use Present Perfect and polite requests.
Your teacher

Shop assistant

Isn't very helpful at first and says things like:
  1. Did you use it correctly?
  2. We can send it for repair. It takes six weeks.
  3. We don't give refunds, only credit notes.
  4. OK... let me call my manager.
7.2

The customer service manager

You

Customer service manager

You are the manager. An angry customer (your teacher) comes to you. Use the "service recovery" ideas from the article:
  • listen and ask questions to understand
  • apologise sincerely
  • offer a solution and something extra
  • check the customer is happy at the end
You do most of the talking. Use: I'm very sorry to hear that... · I completely understand... · What I can do is... · As an apology, we'd like to...
Your teacher

Angry customer

Chooses one problem:
  1. "My online order has been lost for three weeks!"
  2. "Your hotel room was dirty!"
  3. "You charged me twice!"
  4. "Your delivery man broke my door!"
8

Debate

7 min
8.1

Agree or disagree?

"The customer is always right."

Ideas for

Without customers there is no business. Customers should feel respected. Happy customers come back and tell their friends.

Ideas against

Customers can be rude, unfair or wrong. Staff deserve respect too. Saying yes to everything can be bad for business and for honest customers.

Round 1: give your real opinion for 1–2 minutes. Round 2: defend the opposite side for 1 minute. Use: I've seen many cases where... · I see your point, but... · Customers have every right to... · However, staff...

9

Homework

at home

Your homework score

Do all four exercises, then press Check all homework. Correct answers will appear next to your mistakes.

– / 30
H1

Complete with a word

refundexchangefaultydamagedguaranteecomplaintcompensationovercharged
  1. The trousers didn't fit, so I got a .
  2. Can I this for a different colour?
  3. The toaster was — it burnt everything.
  4. The box arrived .
  5. The fridge has a three-year .
  6. I made a about the rude waiter.
  7. The airline paid us €400 for the delay.
  8. The taxi driver us. It should be €10, not €30.
H2

Choose the correct form

  1. My laptop working. Can you check it?
  2. I it here on Monday.
  3. I for an hour!
  4. I three emails.
  5. I'd like , please.
  6. Would it be possible to the manager?
  7. It two days after I bought it.
  8. The washing machine a strange noise since Friday.
H3

Correct or incorrect?

Decide if each sentence is grammatically correct.

  1. My phone has stopped working.
  2. I have bought it last week.
  3. I've been waiting for 20 minutes.
  4. I'd like to a refund.
  5. I have already called twice.
  6. Would it be possible exchanging it?
  7. It broke the day after I bought it.
H4

Match the two halves

  1. I'm afraid there's a problem
  2. I bought this here last week
  3. The screen
  4. I'd like a refund, please.
  5. I've already
  6. I'm not happy with
  7. The parcel is two weeks late.

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