You see thousands of ads a day. Do you notice them?

Answer and give a real example for each one.

1. What is the last ad you remember? Why do you remember it?
2. Which ad or slogan from your childhood can you still remember?
3. Do you skip ads on YouTube, or do you sometimes watch them?
4. Have you ever bought something because of an influencer?
5. Which brand do you trust most? Why?
6. Do ads annoy you, or do you find some of them clever?

For each word or phrase, think of a real ad, brand or influencer and say one sentence.

Choose the word or phrase that fits.

1. I saw an for a new phone on a bus.
2. "I'm lovin' it" is McDonald's .
3. Which of trainers do you usually buy?
4. This ad is made to teenagers.
5. She has a million followers and gets free clothes. She's an .
6. The burger in the ad was three times bigger than in real life. It was .
7. The hero opens a laptop with a big logo on it. That's .
8. Their funny cat video and got 20 million views.

Choose the right answer, then press Check answers.

1. a short memorable phrase =
   a slogana branda sample
2. paid for by a company =
   sponsoredmisleadingviral
3. to believe a trick = to
   fall forgo viraltarget
4. to support a product publicly = to
   endorsepersuadetarget
5. very noticeable =
   eye-catchingmisleadingsponsored
6. the people a product is for =
   a target audiencean influencera commercial

Use each phrase to talk about a real ad you know.

• This ad is aimed at...Ця реклама орієнтована на...This ad is aimed at busy young mothers.
• The message is that...Посил у тому, що...The message is that you'll be happier with this car.
• It makes you feel...Воно викликає відчуття...It makes you feel nostalgic.
• What catches your eye is...Що впадає в око, так це...What catches your eye is the bright red colour.
• I don't trust ads that...Я не довіряю рекламі, яка...I don't trust ads that promise miracles.
• It's clearly sponsored.Це явно реклама за гроші.It's clearly sponsored — she never used that brand before.
• I fell for it.Я на це повівся / повелася.The ad said "last chance" and I fell for it.
• If I were in charge of the campaign, I'd...Якби я відповідав(-ла) за кампанію, я б...If I were in charge of the campaign, I'd use humour.

Read the article. Hover over the dotted words for help.

1. Everyone agrees on exactly how many ads we see a day.
   TrueFalse
2. Many modern ads don't look like ads.
   TrueFalse
3. Sponsored posts never need to be marked.
   TrueFalse
4. We may remember brands better when they appear in a story we enjoy.
   TrueFalse
5. Perfume ads usually describe the smell in detail.
   TrueFalse

1. Which influencer ads do you notice? Do you trust them?
2. Can you remember a film with obvious product placement?
3. Which feeling do your favourite brands sell?
4. Should all ads be clearly marked? Why?

Why use the passive? When the action is more important than who did it, or when we don't know who did it: The ad was watched 10 million times. Other forms: is being shown (now), has been banned (Present Perfect), will be launched (future).

1. This ad
   was createdcreated
   by a famous agency.
2. Millions of ads
   are shownshow
   online every day.
3. The video
   was watchedwatched
   by 5 million people in a week.
4. Sponsored posts must
   be markedmark
   clearly.
5. This phone
   is mademakes
   in South Korea.
6. The commercial
   has been bannedhas banned
   because it was misleading.
7. The new campaign
   will be launchedwill launch
   next month.
8. The famous slogan
   was writtenwrote
   in 1988.

Each sentence has one mistake. Type the correct words.

1. The ad was create in 2020. →
2. This product is endorse by a footballer. →
3. Coca-Cola invented in 1886. →
4. These shoes are making in Italy. →
5. The post was sponsor by a bank. →
6. Our new ad will show on TV. →

Answer in detail. Use the passive where it sounds natural.

1. Describe a famous product: where is it made, who is it sold to, how is it advertised?
2. Talk about an ad that was criticised or banned. What happened?
3. How are children targeted by advertising today?
4. Describe how your favourite brand is promoted on social media.
5. What ad would be made for your city or town? What would be shown?
6. Which products should never be advertised? Why?

For each ad: who is the target audience? What feeling is being sold? Is anything misleading? Would it work on you?

Present your ad campaign in 1–2 minutes.

1. Choose a product: your city, your school, a local café, or an everyday object (a pen, an umbrella).
2. Who is your target audience?
3. What feeling will you sell? What is your slogan?
4. Where will the ad be shown, and who will endorse it?

1. Which ads do you actually enjoy?
2. Have you ever bought something you saw in a film or series?
3. Do you follow any influencers? Why?
4. Which slogan do you think is the best ever?
5. Do ads make you feel bad about yourself sometimes?
6. Do you use ad blockers?
7. What was the most misleading ad you have ever seen?
8. Which brand would you never buy from? Why?

1. Should famous people endorse products they don't really use?
2. Should children's influencers be allowed?
3. Are ads in Ukraine different from ads in other countries?
4. Which professions are trusted most in ads (doctors, mums, athletes)?
5. Is it OK for teachers or doctors to be influencers?
6. Do older people trust ads more than young people?

1. Should advertising to children be banned?
2. Should all photo editing in ads be marked?
3. Does advertising make people buy things they don't need?
4. Is product placement dishonest?
5. Would the internet be better without ads, even if we had to pay?
6. Can advertising ever be good for society?

"Advertising to children should be banned."

Round 1: give your real opinion for 1–2 minutes. Round 2: defend the opposite side for 1 minute. Use: Children are targeted by... · It has been shown that... · I'm not convinced that... · In the end...